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Super Bowl Sunday: UX Lessons from the Big Game and How to Win at Engagement
Welcome back, my caffeinated creatives! Happy Super Bowl Sunday—the annual extravaganza where the thrill of football meets the theatrics of marketing genius, and the whole of America tunes in with bated breath. Whether you bleed Chiefs red or sport Eagles green, or merely show up for the spectacular array of… Read Blog ⇢
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UX Lessons from the Most Addictive Apps in the World
Welcome back, my caffeinated creatives! After a full day of traveling from Florida to Seattle, navigating delayed flights, overpriced airport food, and the existential dread of sitting next to a stranger who takes armrest dominance a little too seriously—I did what any rational person does when stuck in a terminal,… Read Blog ⇢
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Designing With Clients, Not Against Them: How to Handle Bad UX Feedback
Welcome back, my caffeinated creatives! Clients. We love them. We need them. And sometimes, we question whether they secretly have a Pinterest board labeled “Design Ideas That Will Drive My UX Team to Madness.” If you’ve worked in UX for more than five minutes, you’ve likely had a client or… Read Blog ⇢
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The Psychology of Good UX: Why Users Love (or Hate) Your Design
Welcome back, my caffeinated creatives! Ever wondered why some designs just feel right while others make you want to throw your laptop out the nearest window? It’s not magic—it’s psychology. From the moment users land on a page, their brains start making rapid-fire decisions about whether they trust it, understand… Read Blog ⇢
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UX/UI Design vs. Business Objectives: How to Keep Users Happy and Execs Satisfied
Welcome back, my caffeinated creatives! Today, we’re diving into one of the biggest tug-of-wars in UX—giving users what they actually need while fending off stakeholder requests that threaten to turn your design into a Frankensteined mess of executive-driven “must-haves.” For a little background on me, my approach to UX didn’t… Read Blog ⇢
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The Power of Personality in UX: Why Brand Voice & Human-Centered Design Matter
Welcome back, my caffeinated-creatives! For years, the UX world was trapped in an aesthetic purgatory—a land of sterile minimalism, muted colors, and typography so neutral it looked like it had signed an NDA. Websites and apps all started blending together in a sea of soft grays, safe sans-serifs, and buttons… Read Blog ⇢
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The UX of Everyday Life: What Real-World Spaces Reveal About Usability & Design
Welcome back, my caffeinated creatives! As UX designers, we spend our days meticulously optimizing buttons, tweaking microcopy, and trying to convince our clients that adding more dropdowns won’t magically fix their conversion rates. But let’s be real—great UX isn’t just found on our computer screens. It’s everywhere. Ever tried to… Read Blog ⇢
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The Overload of “UX Best Practices” – When to Follow, When to Break Them
Welcome back, my caffeinated creatives! Ah, best practices. The holy grail of UX. The thing that gets tossed into every design meeting as if invoking its name alone will guarantee a seamless, intuitive, and award-winning user experience. Except… does it? If best practices were a guaranteed formula for success, every… Read Blog ⇢
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Fresh Brewed UX: A Creative Kickstart to 2025
Welcome, fellow caffeinated creatives! If you’ve ever stared at a screen, wondering if a button should be five pixels to the left while questioning all your life choices, welcome. You’re in good company. This is Fresh Brewed UX, a blog for caffeine-fueled creatives who love design, strategy, and problem-solving… But… Read Blog ⇢
Hello, I’m Skyler.
Welcome to Fresh Brewed UX, my little corner of the internet where design thinking meets a good cup of coffee—both brewed with care, intention, and just the right amount of boldness. Here, I’ll be sharing personal insights from my 15+ year career in the industry. From strategy to the latest trends, we’ll be exploring hot topics in the design world—all with a practical, no-nonsense approach. Whether you’re a seasoned designer, a curious strategist, or just someone who loves great experiences (and great coffee), I hope you find something here that sparks inspiration.
freshbrewedux.com 