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The Significance of Establishing Trust and Brand Credibility
Welcome back, my Caffeinated Creatives! Credibility—the secret ingredient that transforms a bland brand into the industry’s next big thing. In a marketplace where every brand is clamoring for attention like hyperactive toddlers at a birthday party, credibility is what turns curious onlookers into loyal customers. It’s that elusive quality that… Read Blog ⇢
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Why Multi-Touch Attribution Matters for Strategic Modern Marketing Campaigns
Welcome back my Caffeinated Creatives! Today, we’re cutting through the clutter to talk about a subject that’s as critical as it is misunderstood: multi-touch attribution and the art of keeping your campaign design as consistent as your favorite coffee order. I’m here to share some hard-won lessons and insights from… Read Blog ⇢
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The Psychology of Color in Marketing & UX/UI
Welcome back my Caffeinated Creatives! Today, we’re exploring the psychology of color, where every shade holds a secret power over our minds and decisions. Imagine navigating a design project without knowing why one color might trigger trust, excitement, or even a touch of nostalgia. This isn’t just about slapping a… Read Blog ⇢
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From Ideation to Launch: How To Maximize AI to Supercharge Website Design While Keeping the Human Element
Welcome back my Caffeinated Creatives! There’s been a lot of chatter lately about AI…and no, it’s not some scary robot takeover of our creative souls. Instead, we’re here to celebrate how artificial intelligence can enhance our human creativity, not replace it. Think of AI as your trusty sidekick that handles… Read Blog ⇢
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How Brands Show Love: UX & Creative Marketing Strategies for Iconic Valentine’s Day Campaigns
Welcome back, my Caffeinated Creatives! Ever notice how some brands have a way of making your heart skip a beat—whether it’s with a delicious slice of heart-shaped pizza or a clever hashtag that makes you chuckle? Today, we’re diving deep into Valentine’s Day campaigns that aren’t just about mushy sentiments;… Read Blog ⇢
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February Freeze: How to Keep Users Engaged During the Winter Slump with Smart UX
Welcome back my Caffeinated Creatives! Refill your favorite coffee mug, you’ll need it to keep warm for todays blog. We’re diving into a topic every designer has likely faced at one time or another: the infamous “February Freeze.” Whether your industry is currently experiencing a winter lull or a bustling… Read Blog ⇢
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Celebrating Diversity in Design: How Black History Month Inspires Inclusive UX
Welcome back, my caffeinated creatives! It’s February… aka, that month where we all try to keep our New Year’s resolutions from completely imploding while navigating the chill—both the literal winter kind and the figurative “I’m still going strong” kind. We’ve made it through the January detox (or at least tried… Read Blog ⇢
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Budweiser’s ‘First Delivery’ Super Bowl 2025 Commercial: A Marketing Masterclass in UX, Storytelling & Brand Engagement
Welcome back, my caffeinated creatives! Who would have thought that a baby horse could capture the hearts of millions and become the Super Bowl’s marketing MVP? Today we are swapping our coffee for a beer (in honor of great marketing of course!). Here’s the scene: the iconic Budweiser Clydesdales—basically the… Read Blog ⇢
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Brewing Victory: How Starbucks Turned Super Bowl Sunday Into a Marketing Masterclass
Welcome back, my caffeinated creatives! It’s the aftermath of the Super Bowl, and while the Eagles were busy declawing the Chiefs in a stunning 40-22 victory, Starbucks, the ever-savvy maestro of marketing (and great coffee!… Okay I’m originally from Seattle, I’m biased), was brewing up a totally different game plan.… Read Blog ⇢
Hello, I’m Skyler.
Welcome to Fresh Brewed UX, my little corner of the internet where design thinking meets a good cup of coffee—both brewed with care, intention, and just the right amount of boldness. Here, I’ll be sharing personal insights from my 15+ year career in the industry. From strategy to the latest trends, we’ll be exploring hot topics in the design world—all with a practical, no-nonsense approach. Whether you’re a seasoned designer, a curious strategist, or just someone who loves great experiences (and great coffee), I hope you find something here that sparks inspiration.
freshbrewedux.com 